Crunchyroll To Celebrate With Fans in Southeast Asia As Sponsor of Anime Festival Asia (AFA)
Crunchyroll Sponsors First Anime Fan Event in the Region as It Looks to Reach and Cultivate New Viewers in Southeast Asia
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| Photo Credit: Crunchyroll |
Singapore, November 3, 2023 – Crunchyroll, the ultimate home for anime worldwide, announced today that it will be a sponsor and promotional partner of the much-anticipated fan event Anime Festival Asia, held in Singapore from November 24-26, 2023. It’s one of Crunchyroll’s first sponsorships in Southeast Asia as the brand looks to have a deeper connection with anime fans and viewers in the region.
Crunchyroll Activations at Anime Festival Asia
Attendees of the event can look forward to several activations from Crunchyroll during Anime Festival Asia, including:
- The JUJUTSU KAISEN Experience. Those who revel in cursed energy may enter The JUJUTSU KAISEN Experience, where they will find themselves immersed in expansive moments based on the hit dark fantasy series.
- Presence at the AKIBA Stage. Anime, and its characters, stories and content are at the center of Crunchyroll. As AKIBA Stage's main sponsors, fans will be able to hear firsthand all these amazing things about anime streaming and beyond - like events, films, games, merchandise and more.
- SACRA Music Festival. Music is in the DNA of anime, and Crunchyroll will be there to rock out as the main sponsor of the festival on November 26. Since the launch of music on the service, fans have been connecting anime with music each and every day. Fans attending the SACRA Music Festival will also be given Crunchyroll merchandise to enjoy alongside the music.
“As a leading destination for anime, Crunchyroll is thrilled to be on the ground with anime fans in Southeast Asia through our sponsorship at Anime Festival Asia,” said Markus Gerdemann, Crunchyroll’s Senior Vice President of Marketing. “Crunchyroll knows that fans in this part of the world have a unique relationship with anime, and we’d love to be part of that. Each activation at AFA will be tailored with the fans in mind.”
AFA x Crunchyroll
Held across Asia since 2008, Anime Festival Asia – AFA – is the largest and most followed J-Culture & Anime Comics Game (ACG) Festival in Southeast Asia. In 2022, AFA had a record-breaking attendance of over 145,000 attendees.
Crunchyroll offers fans in Southeast Asia more than 3,100 hours and 8,200 episodes of anime content, one of the largest in the region. The current October season includes such hits as Dr. STONE, Frieren: Beyond Journey’s End, JUJUTSU KAISEN, and SPY x FAMILY as well as the addition of current One Piece episodes in sub and dub. Berserk of Gluttony, Goblin Slayer, and Bucchigirl are exclusive to Crunchyroll in the region.
About Crunchyroll
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll translated into multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after the Japanese broadcast.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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